Course curriculum

  • 1

    Module 0: Introduction

  • 2

    Module 1: Mindset

    • (1-1) How To Focus And Structure Your Life

    • (1-2) Setting Small Goals

    • (1-3) Prioritize Learning

    • (1-4) Changing Your Habits

    • (1-5) Why You Will Fail At Getting Results

    • (1-6) Principles

    • (1-7) Module Recap

    • The 'Sit Your Ass Down' Poster

    • 'Principles To Live By' Poster

  • 3

    Module 2: What $1m in 57 days looks like

    • (2-1) What $1M In 57 Days Looks Like

    • (2-2) Endgame Roadmap

    • 2-3 Successful Actions Self-Assessment

  • 4

    Module 3: Environment & Marketing Fundamentals

    • (3-1) Terms To Know

    • (3-2) How Platforms Work

    • (3-3) Why Run Paid Ads

    • (3-4) How The Funnel Plays Out

    • (3-5) Module Recap

  • 5

    Module 4: Consumer Psychology

    • (4-1) Understanding Why People Buy

    • (4-2) Feature Vs Benefit

    • (4-3) Pain Points

    • (4-4) Identify USP

    • (4-5) Crafting An Irresistible Offer & Value Stack

    • (4-7) Crafting Persona By Asking Audience

    • (4-6) The Upside/Downside Equilibrium Argument

    • (4-8) How To Research Why Customers Buy

    • (4-9) Crafting Persona From GA Data

    • (4-10) Customer Persona Worksheet

    • (4-11) Crafting The Founder Story

    • (4-12) Summary Of An Offer

    • (4-13) Good Offer Crushes Compelling Arguments Anyday Final

    • (4-14) Module Recap

  • 6

    Module 5: Price Point/AOV

    • (5-1) Choosing Which Platform To Run Ads On

    • (5-2) Increasing AOV

    • (5-3) How To Combat Rising Acquisition Costs - You Don’t

    • (5-4) Pricing And COGS

    • (5-5) Identify Products That Sell (Physical Products)

    • (5-6) Identify Your Niche & Who You Serve

    • (5-7) Establishing Your Sustained MOAT & Comparative Advantage

    • (5-8) What Is Your Edge?

    • (5-9) Module Recap

  • 7

    Module 6: Copywriting

    • (6-1) What Is Direct Response Copywriting?

    • (6-2) Cold Copy

    • (6-3) Warm + Hot + Retarget + Festival Copy

    • (6-4) Case Studies Cold Copy

    • (6-5) How To Write Long Form Killer Copy For Cold Traffic

    • (6-6) Warning About Retargeting Copy

    • (6-7) Writing Short Form Vs. Long Form Copy

    • (6-8) Module Recap

  • 8

    Module 7: Creatives

    • (7-1) Human Cognitive Biases

    • (7-2) Thesis On Viral Video Acquisition & How To Use It To Make $

    • (7-3) Make Ads That Make People Smile

    • (7-4) Perfect Winning Ad Creatives

    • (7-5) How To Create Engaging Video Ads Via Hook Story Offer

    • (7-6) Software We Use

    • (7-7) Original Content

    • (7-8) How To Get Testimonials

    • (7-9) How To Shoot Videos On Low Budgets/Iphone DEMO

    • (7-10) TOF/MOF/BOF Type Creatives

    • (7-11) Ad Creatives: Coffee Review

    • (7-12) Ad Creatives: Vitamin Review

    • (7-13) Ad Creatives: Glasses Review

    • (7-14) Ad Creatives: Skin Review

    • (7-15) Example Of A Great Product Demonstration Video For Landing Page

    • (7-16) Product Demonstration Example Video - F1 Steering Wheel

    • (7-17) Decrease CPMs With New Content

    • (7-18) Module Recap

  • 9

    Module 8: Storefront Setup

    • (8-1) Setting Up GDPR

    • (8-2) Setting Up Additional Pages

    • (8-3) Setup GA

    • (8-4) GSC

    • (8-5) FB BM

    • (8-6) Set Up Pixel

    • (8-7) Set Up Google Ads Account

    • (8-8) Google Merchant Center Setup

    • (8-9) Setup DPA

    • (8-10) Module Recap

  • 10

    Module 9: Landing Page

    • (9-1) 8 Figure Landing Page Layout

    • (9-2) Beefing Up Your Offer

    • (9-3) Writing Copy For LP

    • (9-4) Sample Landing Page Copy

    • (9-5) Page Speed

    • (9-6) What To Put Into The FAQ Page?

    • (9-7) Customer Success Page

    • (9-8) Mom/Sister Test

    • (9-9) Heat Map Split Test

    • (9-10) Strengthening The Funnel

    • (9-11) Strengthening The Funnel Tech Implementation --- Clickfunnels

    • (9-12) Strengthening The Funnel Tech Implement --- Shopify

    • (9-13) Cross Matching New Business Models To Increase LTV (Strengthen The Funnel Even More)

    • (9-14) Module Recap

  • 11

    Module 10: FB Ads Introduction

    • (10-1) Understanding The Opportunity (Don't Drop The Bag)

    • (10-2) Google vs FB Ad Traffic

    • (10-3) Deep Dive Into The Algo

    • (10-4) How The Bid Auction Works

    • (10-5) 80/20

    • (10-6) Breakeven ROAS

    • (10-7) Broad Interest Targeting

    • (10-8) Custom Audiences

    • (10-9) Lookalikes

    • (10-10) Horizontal Vertical Scale

    • (10-11) Orientation/Automated Rules

    • (10-12) CBO/ABO

    • (10-13) Learning Limited

    • (10-14) How To Launch The Ad

    • (10-15) Testing Strategy/Stock Market Mentality

    • (10-16) Setting Up FB BM For eCom

    • (10-17) How To Audit Your Account & Understand WTF Is Going On

    • (10-18) DEMO $0 to $1k/day

    • (10-19) Process Workflow: What To Do If Things Don’t Work Out

    • (10-20) Selling Is Your #1 Priority, Selling Before Building

    • (10-21) Finding Out New Customer Insights

    • (10-22) Module Recap

  • 12

    Module 11: FB Ads Scaling

    • (11-1) Spend Allocation RT

    • (11-2) DPA

    • (11-3) Scaling: Chartered

    • (11-4) Scaling Strategy DEMO

    • (11-5) 1st $1k Day

    • (11-6) 1st $5k Day

    • (11-7) What To Do When Your ROAS Drops When Scaling?

    • (11-8) Pitfalls To Avoid

    • (11-9) FAQ About Ads

    • (11-10) Recap From Testing To Scaling

    • (11-11) It's All About The Messaging

    • (11-12) $1M in 57 Days - Day By Day Screenshot Breakdown

    • (11-13) 500K PM, 50K Days - Screenshot Breakdown

    • (11-14) $1M 57 Days Ads - Ads Manager Breakdown

    • (11-15) $500kPM - Ads Manager Breakdown

    • (11-16) What To Look For To Fix The Ads --- Everything but The Ads

    • (11-17) Module Recap

  • 13

    Module 11A: Tiktok Ads BABY!

    • (11A) How To Setup Tiktok Pixel

    • (11A-2) How To Launch Tiktok Ads

  • 14

    Module 12: Google Ads

    • (12-1) Google Algos Hunter Mode

    • (12-2) Types Of Campaigns

    • (12-3) Shopify, G ads, Merchant Center Integration

    • (12-4) Search And Shopping/Scaling (Keyword/Phrase Match)

    • (12-5) Search And Shopping Testing/Scaling (Launch Search Campaign)

    • (12-6) Search And Shopping Testing/Scaling (Optimization Search)

    • (12-7) Search And Shopping Testing/Scaling (Putting Stuff Into The LP)

    • (12-8) Search And Shopping Testing/Scaling (Target ROAS/CPA Campaign)

    • (12-9) Search (Branded KWs)

    • (12-10) Shopping Campaign (Testing)

    • (12-11) Shopping Campaign (Cutting KWs)

    • (12-12) Shopping Campaign (Target ROAS Campaign)

    • (12-13) Shopping Campaign (Image CTR)

    • (12-14) Display Campaign

    • (12-15) Module Recap

  • 15

    Module 13: Maximizing Email Profit

    • (13-1) Understanding End Game

    • (13-2) Klaviyo Setup

    • (13-3) Relationship Building

    • (13-4) Email Throughput

    • (13-5) Set Up Automated Flows

    • (13-6) Website Tracking

    • (13-7) Manual Email Broadcast

    • (13-8) Examining Other Brand Emails

    • (13-9) Manual Email Flows ( Klaviyo Demo )

    • (13-10) Pushowl Notifications

    • (13-11) SMSbump

    • (13-12) Module Recap

  • 16

    Module 14: Dominating Your Niche

    • (14 -1) What To Focus On As The CEO

    • (14-2) Software Project Management

    • (14-3) Decreasing Shipping Costs & Negotiation With Supplier

    • (14-4) How To Hire Team Members And Interview Scripts

    • (14-5) How To Build Your Team And Delegate

    • (14-6) Performance Bonuses Sales Team

    • (14-7) Support Team

    • (14-8) Work 3 Hours A Day

    • (14-9) Module Recap

  • 17

    Module 15: Affiliates/FB Group

    • (15-1) Affiliates/FB Group

    • (15-2) How To Diversify Traffic Sources

    • (15-3) Using Youtube & Partners As Leverage For Traffic Acquisition

    • (15-4) How To Launch New Products To Create More SKUs By Preselling

    • (15-5) Introduction To Recurring Revenue In An eCommerce Business

    • (15-6) Introduction To Organic Traffic And Splitting Risks

  • 18

    Module 16: Conclusion

    • (16-1) Endgame Roadmap

    • (16-2) Sales Video Conclusion

    • (16- 3) Optional End Of Program Exam

    • (16-4) Ending Notes - Conclusion

    • (16-5) Work With Us - OXG Media

    • (16-6) FCF Agency eCom Tax & Accounting Solution

    • (16-7) Wendy - Drop Shipping Fulfillment Warehouse Solution

    • (16-8) Knowledge Bank For Bookmarking

  • 19

    Links For All Modules

    • Master File Links

    • Contact Lists For Auxiliary Services

    • Software Recommendations

  • 20

    Auxiliary Module (Additional Stuff)

    • How To Assign Conversions To Your Pixel (Applicable To IOS14)

    • James - Video Editing Expert - Insights On Viral Videos

    • Tax/Accounting Q&A

  • 21

    Coaching Calls Archive

    • April 29, 2021- Coaching Call Recording

    • May 7, 2021 - Coaching Call Recording

    • May 11, 2021 - Coaching Call Recording

    • 13th May, 2021 - Coaching Call Recording

    • 18th May, 2021 - Coaching Call Recording

    • 25th May, 2021 - Coaching Call Recording

    • 27th May 2021 - Coaching Call Recording

    • 1st June 2021 - Coaching Call Recording Pt. 1

    • 1st June 2021 - Coaching Call Recording Pt. 2

    • 3rd June, 2021 - Coaching Call Recording

    • 8th June, 2021 - Coaching Call Recording

    • 10th June, 2021 - Coaching Call Recording

    • 15th June, 2021 - Coaching Call Recording

    • 18th June 2021 - Coaching Call Recording

    • 22nd June, 2021 - Coaching Call Recording

    • 22nd June, 2021 - Coaching Call Recording Pt. 2

    • 24th June, 2021 - Coaching Call Recording

    • 29th June, 2021 - Coaching Call Recording

    • July 1, 2021 - Coaching Call Recording

    • July 6, 2021 - Coaching Call Recording

    • July 8th, 2021 - Coaching Call Recording

    • July 20th, 2021 - Coaching Call Recording

    • July 22, 2021 - Coaching Call Recording

    • 29th July 2021 - Coaching Call Recording

    • 5th August 2021 - Coaching Call Recording

    • 10th August 2021 - Coaching Call Recording

    • 12th August 2021- Coaching Call Recording

    • 17th August 2021- Coaching Call Recording

    • 19th August 2021- Coaching Call Recording

    • 26th August 2021- Coaching Call Recording

    • 2nd September 2021- Coaching Call Recording

    • 9th September 2021 - Coaching Call Recording

    • 16th September 2021 - Coaching Call Recording

    • 23rd September 2021 - Coaching Call Recording

    • 30th September 2021 - Coaching Call Recording

    • October 7, 2021 - Coaching Call Recording

    • 14th October 2021 - Coaching Call Recording

    • 21st October 2021 - Coaching Call Recording

    • 28th October, 2021 - Coaching Call Recording

    • 4th November, 2021 - Coaching Call Recording

    • 11th November, 2021 - Coaching Call Recording

    • 18th November, 2021 - Coaching Call Recording

    • 25th November 2021- Coaching Call Recording.mp4

    • 2nd December, 2021 - Coaching Call recording

    • 9th December, 2021 - Coaching Call recording

    • 6th January, 2022 - Coaching Call recording